Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 98

Retail Media Pop-Up Brand Lift 98

Digiday

JULY 3, 2022

Horizon Media bought live digital experiential marketing platform First Tube , which works with clients in CPG, DTC, financial services, media, retail and technology categories, among others. Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric.

Media 74

Media Agency Brand Lift Banner 74

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.

CPM 52

CPM Advertising Audience Brand Lift 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. percent, an 8.4

Retail 52

Retail Media Non-Profit Ad Tech 52

illumin

JULY 23, 2024

Location-based AR has only been used in retail settings to gamify the shopping experience such as virtual scavenger hunts within boutiques to entice customers to explore and earn rewards. The most common example of this is the mobile gaming app Pokémon Go which allows players to trigger various AR functionalities depending on where they are.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104