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For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? Michael Sweeney: How are most in-game ads bought and sold (excluding traditional banner ads inside mobile gaming apps)? What impact do you think the IAB’s new measurement guidelines will have on ad spend?
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