Strategies to Mitigate Emotional Fatigue in Digital Advertising
The Ad Tech Blog
JUNE 17, 2024
Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. How can I detect ad fatigue?
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