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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. How can I detect ad fatigue?

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Banner Sizes: The Must-Have Banners of 2023

Monetize More

Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory. Adding a medium rectangle banner with a leaderboard ad is extra revenue, so leverage this ad size lucratively. It’s best to put this above the fold for high CPMs.

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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.

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How to Target Your Mobile Users with Push Notifications

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Sent between 1-5 pm receive a 12% click-through rate.

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What is a Leaderboard ad? How does it bring more revenue?

Monetize More

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. In addition, the leaderboard’s on-page positioning ensures that the banner will be viewed by all visitors to the page—it is positioned above all other elements of the page and will always remain visible as users scroll down.

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