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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement the CTR of banner ads Vertical videos offer 1.5X

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Click here to download your free guide right now! click-through rate (compared to just 3.9% Get A Free Consultation.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 20% wanted to see more entertaining ‘viral’ style videos. Click here to download it for free right now! Get A Free Consultation.

Marketing 112
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6 tips for creating an engaging mobile video ad campaign

InMobi

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Banner Ads. How Does In-App Advertising Work?

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Mobile video play rates are higher on in-app (14.0%) compared to mobile web (8.3%).