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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America.

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Ecommerce Conversion Funnel: What Is It & How Does It Work

MNTN

So something fuzzy like raising awareness is not as good a goal as improving our click-through rate (CTR), a metric that indicates how many people actually click on your banner ad, and can tell you if youre expending your resources wisely. Can you use your resources in wiser fashion to get to your goal?

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent. And video ads are highly valuable impressions.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! The campaign saw a 65% click-through rate and a 33.6% Boost sales.

Marketing 111
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How to Set Up Your E-commerce Product Page for Maximum Conversions

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Write Hero Headlines to Skyrocket Click-Through Rates. Click here to download it for free right now!

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! The campaign saw a 65% click-through rate and a 33.6% Boost sales.

Marketing 108
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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Or, a video of the latest fall collection for women in an apparel store can generate excitement among fashion aficionados and improve sales.