The State of Programmatic Video in Asia: Q1, 2020 Part 2
InMobi
JUNE 9, 2020
Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement the CTR of banner ads Vertical videos offer 1.5X
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