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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement the CTR of banner ads Vertical videos offer 1.5X

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How to Target Your Mobile Users with Push Notifications

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Sent between 1-5 pm receive a 12% click-through rate.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. It also serves ads to other apps through the audience network feature.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. For example: Native ads generate more click-through rates than display advertising. Social media especially makes sharing easy.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Click here to download your free guide right now! click-through rate (compared to just 3.9% Get A Free Consultation.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. For example, an online food ordering platform can draw customers by showcasing video storyboards with the cuisine on offer during lunch or dinner hours.