Martech
MARCH 13, 2025
This reduces the need for human intervention while maintaining accuracy in customer communication. The tool generates marketing assets such as emails, banners, and landing pages, aligning content with brand tone and customer preferences. RAD Intel enhanced its RAD Score tool for predicting influencer and content performance.
Martech
NOVEMBER 22, 2021
Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Get the best out of every email you send out.
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More About Advertising
JANUARY 25, 2024
Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW itself is a merger of Burson-Marsteller and Hollywoods’ Cohn & Wolfe.) WPP says the merged agency will be an “industry-leading, full-service communications agency focused on building and protecting reputation.”
illumin
JUNE 20, 2024
This open line of communication lets marketers understand and reach users like no other marketing method. Email lists are perfect for collecting first-party data because they provide an incentive for providing personal information, while also letting marketers continue communicating with the customer.
Digiday
JANUARY 28, 2024
that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.
Martech Series
JULY 6, 2022
Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web.
Martech Series
FEBRUARY 28, 2023
The Gartner Market Guide recommends that security and risk management leaders should: Use email security solutions that include anti-phishing technology for targeted BEC protection that use AI to detect communication patterns and conversation-style anomalies. Include API-based ICES solutions when evaluating email security solutions.
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