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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Retail 104
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. How Remarketing Can Help Increase Conversions.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering. Repeat buyers.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. People used to talk about how there has to be different content from TV to banner ads.

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5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. How to Increase Your Conversions with Online Customer Engagement. Get A Free Consultation.

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How to Target Your Mobile Users with Push Notifications

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.