How agencies are testing live shopping and seeing potential in accelerating conversions
Digiday
FEBRUARY 22, 2023
Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. People used to talk about how there has to be different content from TV to banner ads.
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