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AI-powered martech news and releases: January 9

Martech

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads.

MarTech 113
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Retail 106
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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The aim is to make direct mail a core component of what retail media networks can provide to their brand client.

Marketing 131
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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52
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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering. Repeat buyers.

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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

Ad Monsters

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

SEO 108