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Ad Monsters
SEPTEMBER 24, 2024
The Shift from Assumed to Explicit Consent The days of assumed opt-ins — think cookie banners — are over. The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. And if you’re not paying attention, it could be catastrophic for your campaigns and your brand.
Martech
APRIL 11, 2022
With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. The biggest trend to watch for is testing data sources. It’s not uncommon for marketers to claim “consistency is key.”
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Single Grain
JULY 25, 2019
Customer data platforms (CDPs) seek to fill in the gaps left behind other data-rich systems — not as a replacement, but in cooperation so that sales and marketing can finally align. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.
Paleo AdTech
FEBRUARY 7, 2023
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.
Smart-Hub
DECEMBER 8, 2023
Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!
Paleo AdTech
DECEMBER 10, 2023
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.
Monetize More
SEPTEMBER 30, 2022
Get started with one ad format at a time, measure performance over a few weeks, and then analyze collected data. For example, you might start with banner ads that are shown after an in-app purchase has been made. Are you only using interstitial ads and display banner ads on your app just like Snapchat? Direct Deals.
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