InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

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Advertising Marketing Mobile Ads Banner 52

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. As all this shows, the future of mobile advertising is increasingly privacy first. Further, compared to static banners, native ads have a 4x better engagement rate.

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Banner Viewability Cookies Click Through Rate 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

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Advertising Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 6, 2018

As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

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Agency Advertising Ad Exchange Mobile Ads 52

Brid.tv

DECEMBER 28, 2022

First of all, both ad-based and transaction-based monetization strategies are predicted to continue thriving. However, with the death of the third-party cookie silently looming over the advertising industry, data monetization is expected to become increasingly profitable, too. Let’s take a look at the most popular ad formats for apps.

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Non-Profit Affiliates Mobile Ads Video Ads 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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Single Grain

JULY 18, 2023

These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance. Artificial Intelligence and Machine Learning AI and machine learning are set to play a significant role in programmatic advertising.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 20, 2023

As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve. Mobile Advertising Formats To effectively engage with their target audience, businesses must choose the right mobile advertising formats for their campaigns.

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Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 16, 2023

Note: We will discuss some of the most prominent ones, such as native ads, later in the article. Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. Banner ads are available in different sizes and orientations.

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. In 2006, AdMob, a mobile ad network, was founded.

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Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 101