NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Basis

OCTOBER 9, 2023

It Provides a Sustainable First-Party Data Collection Strategy With Google’s plans to sunset third-party cookies edging ever nearer, and with Apple allowing users to opt out of app tracking starting back with iOS 14, so much importance lies in the hands of first-party data.

Marketing 94

Marketing Rich Media Audience Education 94

Basis

JUNE 6, 2022

With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 85

Marketing Rich Media Audience Education 85

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. Everything changed in 1994, when the telecommunications company AT&T displayed the first Internet ad on HotWired.com, which represented the beginning of digital advertising.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

MARCH 30, 2023

Here are some of the content types you should consider creating depending on your products or services: Blog posts Videos Infographics Webinars Emails Case studies Social media posts PPC ads text and banners You can use these content formats for promoting your enterprise using SEO and PPC marketing.

SEO 52

SEO Marketing Retargeting Brand Awareness 52