Lemonads

OCTOBER 18, 2020

On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. The average cost per click on the platform varies depending on the location.

Ad network 52

Ad network CPC Affiliates CPA 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers.

CPC 52

CPC CPM CPA Impressions 52

MNTN

FEBRUARY 6, 2024

Banner ads : These are small ads that appear at the bottom or top of the screen during the content. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Bidding options (CPM, CPC, CPI, CPA, etc.). How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

RevX

MARCH 31, 2022

These mobile ads can include mobile video ads, mobile native ads, mobile banner ads, or any other form of ad that is optimized for mobile displays. One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. How Does Mobile Programmatic Advertising Work? Well-Defined KPIs.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. DSP (demand-side platform) is the platform for advertisers that purchases traffic. SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP. This is programmatic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. Custom parameters are supported, too; Desktop, in-app, mobile web, and CTV traffic types are available; Ad formats include banner, video, audio, native, and CTV ads, as well as push notifications and pop-ups.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

JUNE 26, 2023

Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace. Xandr’s platform allows you to be selective about which advertisers you sell inventory to.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52