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Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. Despite being a newer ad network, they support interstitial ad formats, banners, and native ads.
Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! Tips: Remember, your ads go through the RTB auction on CPC models. Fast, constantly improving and ultra precise - easier than ever!
For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners. In any case, the more settings are applied, the more targeted the campaign gets. For instance, the bid floor rates for banner and native ads may be around $0.5
These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!
They can include banners, images and even videos. Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action. That means CPCs on search are better than PPC – 14.6%
However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.
This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. Advanced campaign consultation, including geo-targeting and day-parting. Running retargeting campaigns based on target demographics.
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