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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners. For instance, the bid floor rates for banner and native ads may be around $0.5 However, most DSPs are equipped with traffic verification and other features. respectively.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective. User experience declines: Malicious ads (like forced redirects and malware-infested banners) create a poor experience, leading users to install ad blockers or avoid certain platforms.