What is a Leaderboard ad? How does it bring more revenue?
Monetize More
OCTOBER 20, 2022
This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad unit is popular among publishers and advertisers alike.
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