Banner, Demand Side Platform and GDPR

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising

Advertising GDPR Banner Healthcare

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

Preparing for iOS 14: Insights from InMobi Exchange CAB Identity Focus Group

InMobi

SEPTEMBER 9, 2020

The Identity group included representation from publishers (Kwalee and MyRadar), demand-side platforms (Criteo, Amazon, Moloco) and our identity partner LiveRamp. We also saw this as an opportunity to use these smaller groups for more focused chats on specific themes. One of those themes for us this year was identity.

Click Through Rate

Click Through Rate Demand Side Platform GDPR Banner

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

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Marketing

Marketing Machine Learning Banner Conversion Rate

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

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Marketing

Marketing SEO Machine Learning Banner

How generative AI is influencing and evolving AdTech

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI

ROI Demand Side Platform A/B Testing Conversion

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Source: Clearcode.cc Ad revenue.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Programmatic monetization strategies. Display Ads.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network

Ad network Video Ads Header Bidding CPM

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail

Retail Media Non-Profit Healthcare

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). GDPR) is great for protecting privacy, but it often blocks information sharing and, therefore, visibility.

Advertising

Advertising Ad Inventory Video Ads Ad Space

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies

Cookies First-Party Cookies Audience Retargeting

AdTech Trends

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Trending Sources

Preparing for iOS 14: Insights from InMobi Exchange CAB Identity Focus Group

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

How generative AI is influencing and evolving AdTech

How Publishers Can Make More Money With AdTech

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Modern Programmatic Monetization Strategies

20 Best Video Ad Networks for Publishers

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

AdTech Ecosystem: Navigating Trends and Insights

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

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