illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertising 52

Advertising Marketing Banner Pop-Up 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Ads are an integral aspect of online life.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

InMobi

SEPTEMBER 6, 2018

On the flip side, banner ads that push app installs to promote your app (this is the kind of ad Uber might want, for instance) wouldn’t work well outside of a mobile device. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Google claims that these agreements do not bar the manufacturers from promoting rival search engines. According to BARB, the channel reached 2.5

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The Trade Desk did not comment.

Retail 52

Retail Media Non-Profit Ad Tech 52