Remove Banner Remove Demand Side Platform Remove Media Remove Rich Media
article thumbnail

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

article thumbnail

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. For mobile media and gaming companies, you’ll continue to see more sophisticated app install campaigns based on interactive/playable ads and rewarded video,” Yory said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. On the sell-side , there are publishers/developers and supply-side platforms.

article thumbnail

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

article thumbnail

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Trade Groups Offer Guidelines for Diverse Media Suppliers.

article thumbnail

Digital Advertising Guide

Adtelligent

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Display advertising. ” Mobile advertising.

article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Let’s consider a simple banner ad, for example. In the U.S.,