Lemonads

NOVEMBER 29, 2020

SSPs will ultimately be in charge of picking the winning bid and will serve the winning banner ad on the publisher’s site. The DSP uses the data that it receives to evaluate the programmatic ad and match it with its data and target parameters. We can expect programmatic advertising to continue to grow.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

AUGUST 24, 2023

For example, a plumber in New York might run ads for keywords like “plumber NYC” or “emergency plumbing services New York” Display Advertising: Unlike search ads, display ads appear on third-party websites and are more visual. They can include banners, images and even videos.

Agency 98

Agency Marketing SEO Brand Awareness 98

Brid.tv

NOVEMBER 29, 2022

Pros: Robust online video platform Video and display advertising support Programmatic advertising and video header bidding Header bidding and ad analytics An array of ad formats and units available Brid.TV Another handy format is companion ads — synchronized instream and banner ads. Business ($89.99/month)

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52