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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Promote loyalty program membership through targeted email campaigns, social media posts, and website banners to encourage enrollment and participation.

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A new age of direct-to-physician marketing

Martech

Through their partnership with Doceree, Patel’s team goes beyond standard digital media campaigns that use banner ads to engage with physicians on websites like WebMD. Doceree engages nearly 700 systems, some of which only allow text messages and some that provider richer options including banners of varying sizes. “We’ve

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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation. By doing so, they can ensure that their ads remain engaging and effective.

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Know your partners: Friday’s Daily Brief

Martech

To prove the point, we’ve also taken at the importance of customer education as part of customer experience. Educating your customers takes things beyond that quick sale. Customer education is a vital part of the customer experience. “We With partnerships, you have strength in numbers. Chris Wood, Editor. Read more here.

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Toyota launches AR experience to support 2023 Crown

Martech

In addition to DOOH ads, the Toyota Crown campaign also uses display banners and connected TV pre-roll ads. Users can tap on other icons to pull up additional “educational hotspots” that further educate the consumer about the Toyota Crown’s features.

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