Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

Banner 52

Banner Click Through Rate Rich Media Video Ads 52

InMobi

OCTOBER 15, 2019

In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. I expect all this to occur in short order in Southeast Asia.

Viewability 52

Viewability Marketing Banner Rich Media 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 88

Marketing Rich Media Audience Education 88

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 78

Marketing Rich Media Audience Education 78

InMobi

MAY 4, 2020

Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. People watch video ads more often than they see smaller, less obtrusive formats like banners. Over half of all programmatic video ads were landscape Programmatic Video Advertising in India 1.News

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Single Grain

AUGUST 1, 2023

For example, the ads can be emotional or educational, depending on your message. Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. Social media especially makes sharing easy.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52