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A new age of direct-to-physician marketing

Martech

About six years ago, Ogilvy Health created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. With Doceree, we can then customize the message based on the rule, the doctor, the patient profile, and the electronic health record system.”.

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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

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Where is Digital Marketing Headed?

Martech Series

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web.

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How consent management platforms support data privacy compliance

Martech

A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience. When it comes to customization and integration, a CMP should provide templates and designs for consent banners that can be adjusted to fit the company’s branding while remaining clear and straightforward.

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CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

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Native Advertising 101:Can Native Ads Work for News Publishers

InMobi

Advertisers for electronic products like Samsung can be assured that their mobile advertising money is being spent right, if their ad appears amongst the different tiles in the technology page. Most news publishers have multiple pages in their apps - national coverage, international coverage, entertainment, local happenings, etc.