A new age of direct-to-physician marketing
Martech
JULY 13, 2021
About six years ago, Ogilvy Health created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. With Doceree, we can then customize the message based on the rule, the doctor, the patient profile, and the electronic health record system.”.
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