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Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.
Overall, 53% said they discover new products through mobileads, with rates being even higher for those between 36 and 45 years old (59%) and those with adult children at home (58%). Video was followed by native ads (40%), banners (29%) and interstitial ads (25%).
Now, with growing smartphone usage, it has become even easier for mobile consumers to search for gift options and do that last minute shopping. billion on electronics, treating mom to a tablet or smartphone. Is your mobile strategy ready for that? Total spending is expected to reach $20.7 The survey reveals that 14.1
User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. User Guiding ) Only 36.4%
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