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Advertisers for electronic products like Samsung can be assured that their mobile advertising money is being spent right, if their ad appears amongst the different tiles in the technology page. Each ad placement on these individual pages will carry additional value and relevance when targeted right.
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. Prove ROI from In-store Purchases Ok, but how do I know it’s working?
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