InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.

Banner 52

Banner Mobile Ads Rich Media ROI 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. It is effective for campaigns utilizing banner ads, rich media ads, or video ads to maximize viewable impressions and engagement.

CPC 52

CPC CPM Viewability Impressions 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. In short, display is the “what,” and programmatic is the “how.”

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52