Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

JUNE 20, 2023

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Agency Pop-Up Banner 69

Single Grain

MARCH 3, 2023

Native advertising is a form of paid advertising where ads are displayed within dedicated content recommendations on publishers’ websites so that it matches the surrounding content. 2) Cheaper Clicks The average CPC for Facebook Ads is $1.72 : Meanwhile, the average CPC on top-notch native ad platforms is $0.6 for mobile ads.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Think about a mobile game like Subway Surfers versus an app that provides a real-life utility like Uber. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. This enables buyers to retarget their desktop and mobile web users in a mobile app environment.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 20, 2023

As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve. Mobile Advertising Formats To effectively engage with their target audience, businesses must choose the right mobile advertising formats for their campaigns.

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5

Advertising 98

Advertising GDPR Banner Healthcare 98

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40