Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. Some examples of this include banners, interstitials, playable or rewarded videos. The age group representing the highest number of players is between 18 and 34 years, coming in at 38%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Banner Flow

DECEMBER 16, 2021

The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. After all, it’s engaging, entertaining and remains one of the biggest trends in the industry. Video can be key to any brand’s social media advertising strategy.

Media 98

Media Advertising ROI Entertainment 98

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Audience Banner Impressions 111

Lemonads

SEPTEMBER 7, 2020

Let’s start by defining what a media buyer does: as the name says, they buy traffic and monetize it, therefore the final goal is to have a positive ROI in the long term. Once you have the traffic and the offers, you start to run your campaign where you will aim for a positive ROI through optimizations, A/B testing , etc.

Affiliates 52

Affiliates A/B Testing ROI Banner 52

MNTN

JANUARY 6, 2025

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. These benchmarks are a critical component for measuring the success of your OTT campaign.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. State Farm has made something as tedious as insurance entertaining. . 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Methods : Mobile advertising uses specific ad formats like banner ads, video ads, etc., Because of the versatility and popularity of mobile apps, brands have a better chance of making their ROI.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Monetize More

JUNE 20, 2023

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. Click here to sign up with MonetizeMore.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. Click here to sign up with MonetizeMore.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JULY 3, 2013

1) Advertisers advantage: More real estate and better display can be leveraged to serve a mix of HD Banner and Rich Media ads optimized for tablet sizes to provide users with multiple options to engage with the ad that not only generates more clicks, but builds an image that ensures high quality and great user experience.

Real Estate 40

Real Estate Rich Media Entertainment ROI 40

Single Grain

AUGUST 3, 2023

For example, some display ads worsen the user experience and result in “ banner blindness.” This way, you can use programmatic ad spend to stay on budget while making your ROI. After entertainment, Gen Zs use apps to play games and even do their homework. being the most popular app among the age group.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Banner Flow

DECEMBER 16, 2021

The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. After all, it’s engaging, entertaining and remains one of the biggest trends in the industry. Video can be key to any brand’s social media advertising strategy.

Media 52

Media Advertising ROI Entertainment 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. The content ranges from informational videos to entertainment videos.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

MAY 9, 2023

To increase the share value of your videos, make them informative and entertaining. The commercial is entertaining, with fun music and sound effects. Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel 5) Excellent ROI There’s a reason why 92% of marketers say they get a good ROI from video content.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. For example, advertising platforms may place in-stream and banner ads in your video. But if your content is valuable and entertaining, your audience will gladly tolerate them. The content creation process takes time. Content monetization generates revenue directly through each piece.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

MNTN

JANUARY 31, 2024

Later, the customer might see your banner ad on public transit or walk past your store and see your logo. It’s easy to calculate and helps you measure your marketing ROI more accurately. This would be their first touchpoint. W-shaped attribution considers brand awareness, consideration, and conversion.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. You may also be able to be mysterious, but this usually works best for gaming and entertainment offers. Setting multiple goals is a good idea.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

MNTN

FEBRUARY 6, 2024

MNTN Performance TV offers superior reporting capabilities which track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS , CPV, and conversion rate. Banner ads : These are small ads that appear at the bottom or top of the screen during the content.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

AUGUST 2, 2023

Provide them with engaging content that not only entertains but also educates or adds value. Ambivalence can lead to lost opportunities and diminished ROI. Just as banner blindness can quickly affect image ads, viewer engagement in video ads can wane over time. The perfect CTA leaves no room for ambiguity.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Lemonads

NOVEMBER 12, 2020

This makes pop-unders the ideal choice for a huge number of industries, including gaming, dating, utility apps, entertainment, video streaming, and other verticals. In addition to pop-unders, the platform also offers interstitial, banner, push notification, and light-box ads among others.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Clearcode

JULY 3, 2023

And then I kind of took a little bit of a wild leap into early-stage companies, first running a clean tech business and now running one that’s in the gaming entertainment sector. I spent close to 20 years in large companies, specifically energy and retail companies like BP and McDonald’s. Michael Sweeney: Definitely.

Advertising 52

Advertising Pop-Up Banner Audience 52

AdvertiseMint

JANUARY 24, 2024

This means better ROI for your digital advertising campaigns. Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

AUGUST 3, 2021

Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Here is an example of a branded slate ad : 3) Branded Entertainment Selector Ads. Branded Entertainment Selector (BES) helps viewers select the length of the commercials they are interested in watching.

Advertising 59

Advertising Video Ads Audience Impressions 59

Lemonads

JUNE 28, 2020

This may include informative or entertaining content on their blog, social media, or YouTube channels. Native Advertising is Affordable Traditional display and banner ads on popular websites will cost a lot of money to run, which smaller businesses simply cannot afford.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Display Ads. Adtelligent Out-stream video ad formats.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MARCH 31, 2022

Selecting a top DeFi marketing services company is vital if you want to generate the best ROI for your DeFi marketing campaign. Single Grain specializes in: Running high-ROI online marketing campaigns to help you make the most of your marketing budget. Book My Free DeFi Marketing Consultation . How to Choose a DeFi Marketing Agency.

Agency 52

Agency Marketing Finance Education 52

Single Grain

FEBRUARY 16, 2022

When you start a thread, make sure that it is easy to understand, entertaining, and engaging. Here are a few tip for your ad campaigns: Create keyword-focused and intent-specific landing pages to improve the chances of acquiring higher traffic to your NFT marketplace, and it will also help to lower the ROI. Bitcointalk.

Marketing 52

Marketing SEO Education Audience 52

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Ad Tech 52

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. But you also have consumers who expect the results of that data.

Marketing 69

Marketing Retail Conversion Ad Targeting 69