Martech

MAY 13, 2022

People love their mobile apps. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. Display ads in apps manifest as image ads (e.g., One of the great things about mobile marketing is that it allows businesses to reach a wide audience.

Marketing 120

Marketing Banner Retail Geo targeting 120

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Forbes ) AR advertising is becoming popular in the e-commerce realm, specifically in the beauty, fashion, and home furnishing industries. User Guiding ) Only 36.4%

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

APRIL 1, 2019

According to research from Google, 43 percent of those surveyed said they had previously downloaded an app after seeing a video ad on their smartphones. But, successful mobile app marketing means cultivating this impulse. In addition to direct spending like this, consider other necessary costs as well.

Marketing 52

Marketing Retargeting Banner Audience 52

Single Grain

JULY 17, 2023

These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. Display ads can include images, videos or interactive elements, often served within banner spaces or alongside content. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Lemonads

FEBRUARY 14, 2021

Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Single Grain

JUNE 20, 2023

As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve. Mobile Advertising Formats To effectively engage with their target audience, businesses must choose the right mobile advertising formats for their campaigns.

Advertising 52

Advertising Audience ROI Click Through Rate 52