OTT & CTV Advertising Cost: CPM Pricing Explained
MNTN
OCTOBER 7, 2024
You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.
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