Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Banner Ads. Marketplace 2.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. billion unique devices globally.

Ad network 52

Ad network Banner Fill rate CPM 52

Digital Turbine

NOVEMBER 21, 2023

Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content. When choosing ad formats, Mintegral recommends developers to opt for the “Banner + Interactive Video” combination.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Brid.tv

DECEMBER 14, 2022

Monetize your video ad inventory with a reliable video ad provider. Mobile Game Ad Formats. There are dozens upon dozens of different mobile ad formats you can include in your app. One of the most common types of ads for mobile games is rewarded video ads. Start Monetizing.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

InMobi

MAY 10, 2021

. “InMobi’s demand brings new monetization opportunities to our publisher partners, helping drive even better results by bolstering their interstitials, banners and rewarded video ads.” ” “Digital Turbine has been a key partner for InMobi since 2014.

Header Bidding 52

Header Bidding Demand Side Platform Fill rate Banner 52

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

NOVEMBER 10, 2022

This makes the ad spot more competitive. Step 11: Run your discrepancy audit and identify which ad networks could be causing the gap. Step 12: Do an ad quality monitoring test to hunt down blank ads or in-banner video ads (IBVs) slowing down the page. Missing House line item.

Impressions 95

Impressions CPM Header Bidding Ad network 95

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

SEPTEMBER 14, 2021

Highlighting The Most Popular Ad Formats What ad formats are being embraced? In 2021, around 60% of all placed ads were banner ads, with the remaining 40% being other formats like interstitial ads, native ads and video ads. Why do banner ads remain so popular?

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Brid.tv

APRIL 17, 2024

For instance, advertisers usually commit to a certain number of ad impressions. This provides publishers with consistent revenue and helps prevent low fill rates. Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. Playwire (formerly Intergi).

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

SEPTEMBER 26, 2022

also specializes in ad-based monetization of video content. Marketplace is the OVP’s ad network that provides its publishers with access to advertisers of all kinds. Although the Marketplace mainly focuses on video ad serving , display ads are also available. . Among other things, Brid.TV Bing Network.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

FEBRUARY 22, 2022

Video advertising is a win-win-win for retailers, brands and consumers, and in this scenario, we all win (name the reference). Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 23, 2022

Make sure they support all the mobile ad formats you need, that they have high ad fill rates , offer satisfactory CPMs, and so on. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads. Let’s take a quick look at the most common in-app ad formats.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Smart-Hub

JANUARY 4, 2023

VAST is a template for displaying video ads. It is a specification (XML schema) developed by the Interactive Advertising Bureau (IAB) that contains all the information about the media ads: physical location, format (also VAST URL to be called at certain events), etc. Ad banners change from time to time.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Automatad Inc.

FEBRUARY 1, 2024

With A/B testing, you can find the ideal ad count per page of your site, and that ideal count should not affect the content of your page and lift the user experience, too. Optimize different ad formats Utilizing the different combinations of ad formats like display, native, and video ads is common in websites.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Smart-Hub

FEBRUARY 16, 2024

Diversity Publishers get access to a larger and more diverse pool of marketers who are interested in purchasing their ad inventory. This way, optimizing fill rates becomes easier. Let`s explore the main ones. As for marketers, they can buy even premium inventory without taking part in direct deals.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Clearcode

MARCH 21, 2023

The publisher places the ad network’s tags on their website either by directly inserting the tags into the page or utilizing a first-party ad server. After displaying an ad, the advertisers can control and rotate multiple banners using the ad network’s campaign management system without the need to contact a publisher.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

InMobi

APRIL 12, 2019

While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 93

Advertising Banner Header Bidding Video Ads 93