InMobi

MAY 4, 2020

Advertisers across industries invest almost equally in vertical video – Shopping (50%), Finance (44%), Dating (43%), and landscape video. News is the biggest programmatic spender Programmatic video ad spends grew 7 percent YoY in India with the top verticals being News, Shopping, Business, Entertainment and Finance.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Ad Ops Hero

JANUARY 25, 2021

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on.

Affiliates 52

Affiliates Marketing CPL CPM 52

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98