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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.

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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X the CTR of banner ads Vertical videos offer 1.5X Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X

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In-game Ads: Biggest Trends and Impact

Martech Series

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. So, why are we discussing the impact of these digital games here?

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Entytle Passes $350B in Industrial Assets Under Management on its Installed Base Platform

Martech Series

This growth has spanned multiple verticals, including material handling, machine tools, food & pharma processing and packaging, oil & gas, flow control, rotating equipment, and other equipment markets. What are they excited about? A lot of things as it turns out.

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Numerator Announces New Total Commerce Panel and Significant Panel Expansion

Martech Series

This is essential given 84% of growth for the top 50 CPG major categories is taking place outside of traditional food, mass and drug channels. Panelists also need to meet a retailer diversity threshold (averaging 50+ banners per year).

Retail 84
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Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Ad Beat

Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. Source: Adbeat Their ads mostly appear on recipes, rather than anything specifically alcohol-related.

Food 84
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

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