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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

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The First Winner of Doritos’ Crash the Super Bowl Contest Shares What He Learned

Adweek

One late night in Backus' basement, he scrolled past a banner ad for Crash the. He was 21 years old and, along with his friend Wes Phillips, was trying to get his video production company off the ground. Things weren't going well.

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40+ Best Food Affiliate Programs in 2022

Lemonads

You are a food blogger , you have a recipe youtube channel , a food dedicated Instagram , you have a cooking recipes website or you are another kind of digital content creator pushing content about gastronomy , or food in general? If so, you will love this list of the best food affiliate programs.

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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.

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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are tips to create some smashing blog content.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

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How to Create Effective Digital Video Ads

Basis

What about in-banner video ads? Well, as you might guess from the name, in-banner video ads are digital video advertisements that play “within” a banner advertisement. However, there is some flexibility depending on the channel— we’ve seen successful ads that are as short as five seconds and as long as several minutes.