Martech
JANUARY 22, 2025
Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.
Adweek
JANUARY 28, 2025
One late night in Backus' basement, he scrolled past a banner ad for Crash the. He was 21 years old and, along with his friend Wes Phillips, was trying to get his video production company off the ground. Things weren't going well.
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Ad Monsters
AUGUST 23, 2022
Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.
Martech
JUNE 3, 2024
Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.
Martech Series
JULY 6, 2022
We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Maybe fast-food locations and gas stations pop up in a heads-up display through the windshield in your car or through your smart glasses.
Martech Series
NOVEMBER 10, 2022
In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. So, why are we discussing the impact of these digital games here?
Single Grain
JUNE 12, 2019
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