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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Marketing 132
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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Maybe fast-food locations and gas stations pop up in a heads-up display through the windshield in your car or through your smart glasses.

Marketing 118
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In-game Ads: Biggest Trends and Impact

Martech Series

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. So, why are we discussing the impact of these digital games here?

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How to Target Your Mobile Users with Push Notifications

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X the CTR of banner ads Vertical videos offer 1.5X Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X

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5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!