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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone.

Marketing 118
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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. From blogs to Snapchat ads, these ad formats are hard to miss!

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Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Ad Beat

The pop of the bottle opening. Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass.

Food 84
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How Philadelphia Cream Cheese is finding its place on Reddit

Digiday

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

Pop-Up 69
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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. Traditional display ads can appear as a banner on the top or bottom of the page or even to the side.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

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The approval process is relatively straightforward, and you usually get a response within a few days after signing up. Click here to sign up to Media.net and earn an additional 10% on your ad revenues for the first 3 months. On average, it takes them 48 hours to review sign-ups and accept new publishers.

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What Is Digital Out-of-Home Advertising?

Basis

Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. billion , making up approximately one-third of total OOH ad spend. Though it makes up only a small portion of total out-of-home ad spend (5.2% outside of your home. And just how popular is DOOH among advertisers?