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Ad formats supported in their network include native, video, banner, and richmedia ads. Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide. Click here to find out more about Epom 9.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. From blogs to Snapchat ads, these ad formats are hard to miss!
Major publishers such as Hearst, Mashable, Refinery29, Vice, CNN, National Geographic, Food Network, Buzzfeed and many more, have already dedicated resources to creating vertical video content. At InMobi, we're seeing video campaigns delivering 80% better engagement rates than banner-based ones.
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.
3) Lots of Ad Formats at Your Disposal Beyond Display Ads and Banner Ads Traditional ad formats like display ads and banners definitely have their place. Quick service restaurants are getting in on the app game too, enabling hungry consumers to order food through the click of a button on an app.
Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. They are also 18% more effective at increasing purchase intent than banner ads. Social media especially makes sharing easy.
As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of richmedia content. Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on.
There are different types of display ads, such as banner ads, interstitial ads, and richmedia ads. You can use an image or a video to encourage the user to click on the ad and make a purchase. You can use your previous campaign result or your competitor’s current performance stats as a benchmark to elevate your success.
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