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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Though traditional publishers typically focus on programmatic “sponsored content” and standard banner ads, there are many innovative ad units they could incorporate, such as engaging, user-friendly native ad units. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen.

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How Auto Brands Can Win With Mobile

InMobi

It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns. Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: For GreenStride Shoes, the awareness campaign could feature a visually striking banner ad with the tagline “Step into a Greener Future.” Example: GreenStride targets environmentally conscious fitness enthusiasts.