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Why we care about mobile marketing: A guide for marketers

Martech

banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Think outside the banner. Go local with geo-targeting. People love their mobile apps.

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What Are The Benefits of In-Game Advertising?

Clearcode

Statics Ads Static ads are typically hardcoded in the game and represent stationary elements such as virtual billboards, posters, and banners. Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. Banners were the first format of programmatic ads on HbbTV. L-shaped banner ad example. Rectangular banner ad example. Advertisers who utilize HbbTV ad campaigns aim to target various households with their messages.