Remove Banner Remove Geo targeting Remove Media
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Think outside the banner. Go local with geo-targeting. Mobile access to the web is ubiquitous.

Marketing 121
article thumbnail

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. Despite being a newer ad network, they support interstitial ad formats, banners, and native ads.

article thumbnail

6 tips for creating an engaging mobile video ad campaign

InMobi

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

article thumbnail

Strategies for Successful Mobile Programmatic Buying

Smart-Hub

An average user spends 3 hours and 15 minutes on their phone per day, making mobile media buying an effective method to reach customers wherever they are. For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners. respectively.

article thumbnail

What Are The Benefits of In-Game Advertising?

Clearcode

According to research from Admix , media buyers will maintain and increase their in-game advertising spend over the next year. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. What Are the Benefits of In-Game Advertising? The in-game advertising industry undoubtedly has huge potential.

article thumbnail

How Auto Brands Can Win With Mobile

InMobi

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.