PubMatic

MARCH 27, 2023

Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners. This is ideal as a placement created specifically for brand spend in a less-interruptive format.

Click Through Rate 134

Click Through Rate Banner Fill rate Viewability 134

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Header Bidding Support.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Ad Monsters

NOVEMBER 14, 2022

with programmatic and header bidding, etc. We then began thinking what is next for programmatic native and we began trying figure out what we wanted to build towards in the future. AB: You said that , “standard native advertising is no longer enough for advertisers and brands.” Why is that the case? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Monetize More

AUGUST 2, 2022

The network sells this space to marketers and internet advertisers. The buying can occur manually or through programmatic media buying via real-time bidding. Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Banner Ads for Mobile. Advertising Format Support.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40