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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Unlocking Your App’s Full Screen Potential

InMobi

While demand for banner ads is still high, interstitial ads offer great user experience and traction, which is why more advertisers are now embracing this ad format. Full screen interstitials, though, are now taking up a larger share of our overall mix. Full screen inventory ad requests grew by 117% contributing to 2.6x

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Header Bidding Platform increases programmatic yield. For example, a website places the banner on the home page and starting an auction with advertisers.

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Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

Besides, it is important to keep in mind that the modern AdTech industry offers an entire set of integration options, like header bidding, OpenRTB, and so on. Otherwise, if it is limited, for example, only to header bidding, you will have fewer opportunities to drive media trading income.

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Modern Programmatic Monetization Strategies

Adtelligent

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Header Bidding Auction vs Waterfall Model.

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Vignette Ads: Add this to your mobile ad stack [2022]

Monetize More

These interstitials pop up when a user is navigating from one webpage to another. With Vignette ads, publishers have observed a 5X increase in their CPMs compared to the usual banner ad format. Publishers saw a 4-5X increase in their CPMs compared to the traditional banner ad format. Why use Vignette Ads? Open the domain.

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Best Gaming Ad Networks [2023]

Monetize More

Sign up with MonetizeMore today! AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. Click here to find out how you can sign up for Google AdMob with MonetizeMore.