Ad Rants
FEBRUARY 6, 2024
The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.
Martech
JULY 13, 2021
Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.
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Martech Series
JANUARY 26, 2023
Marketing Technology News: Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row “Engage Technologies Merges with APX Platform to Transform Patient Education and Practice Optimization for Healthcare.” Lloyd Mahaffey, CEO, Engage Technologies Group, who will continue to lead the combined entity.
Ad Monsters
SEPTEMBER 24, 2024
The Shift from Assumed to Explicit Consent The days of assumed opt-ins — think cookie banners — are over. Treat SPI Like Health Data : Sensitive Personal Information is much like healthcare data. Most of us understand that when marketing in the healthcare space, compliance with HIPAA is mandatory.
VideoWeek
AUGUST 12, 2022
Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). Read the full story on VideoWeek.
Gods of Advertising
JULY 7, 2015
In addition, the festival created massive new groups, including public relations, healthcare and social causes. First off, about 10 or 15 years ago, in a vainglorious attempt to be modern (aka digital & social) and (obviously) to make tons more money, Cannes began adding myriad technical categories some so intricate they defy explanation.
Single Grain
JULY 31, 2019
Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Conclusion.
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