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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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How Are In-App Advertising Rates Calculated?

InMobi

Essentially, this denotes the cost for 1,000 impressions of a particular ad. For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. Contrast banner ads with video ads.

CPM 52
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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Though traditional publishers typically focus on programmatic “sponsored content” and standard banner ads, there are many innovative ad units they could incorporate, such as engaging, user-friendly native ad units.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.