Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Digital Turbine

JULY 28, 2022

The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. With education and awareness in mind, the mobile interstitial banner showed the brand new bottle for Johnson’s Baby. Campaign Results.

Education 40

Education Click Through Rate Banner Pharmaceuticals 40

InMobi

AUGUST 21, 2017

Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. The test stems on the premise of comparing our advanced native units to traditional banner ads and static native ads.

Machine Learning 88

Machine Learning Rich Media Cookies Header Bidding 88

InMobi

SEPTEMBER 6, 2018

As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52