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Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile richmedia ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.
For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform richmedia style intro effect? There are tons of richmedia companies running amazing creative campaigns currently, but these are all built custom and as a one – off.
In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. End cards give the viewer something to do after seeing an advertisement.
These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.
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