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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96
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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? There are tons of rich media companies running amazing creative campaigns currently, but these are all built custom and as a one – off.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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How to Write the Perfect End Cards for Maximum Mobile Engagement

InMobi

In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. End cards give the viewer something to do after seeing an advertisement.

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.