Adweek

OCTOBER 18, 2024

Under the "Texas Takeover" banner, ESPN is hosting a college football matchup between the No. When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs.

Banner 360

Banner Marketing 360

Digiday

DECEMBER 29, 2024

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertiser dollars followed.

Banner 75

Banner Marketing Audience Agency 75

Adweek

JANUARY 6, 2025

The campaign, under the "Feelin' Planty Good" banner, continues the milk substitute's music-driven marketing. A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit.

Banner 278

Banner Marketing 278

AdExchanger

FEBRUARY 26, 2024

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. PubMatic Grows Banner Budgets By 9% appeared first on AdExchanger. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off.

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Banner Advertising Marketing Media 126

Martech

FEBRUARY 25, 2025

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Dig deeper: How to make the most of your market research data How did we detect them?

Marketing 101

Marketing Click Through Rate Manufacturing Banner 101

Marketing Tech News

MARCH 19, 2025

.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. Read more » The post 30 years of online advertising: A revolution in marketing appeared first on Marketing Tech News.

Advertising 71

Advertising Banner Marketing 71

Adweek

AUGUST 2, 2023

This "search blindness" phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that. While many people are aware of the sponsored ads at the top of these pages, very few actually process them.

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Banner Marketing Advertising 246

Adweek

SEPTEMBER 14, 2022

Sweaters are emerging from closets, students are going back to school, banner ads are changing into various shades of pumpkin spice and the 2022 NFL season is underway. Pepsi's football-themed marketing has also kicked off with new commercials and contests and more to come later this fall.

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Banner Marketing 246

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Dappier announced the availability of AskAI banner ad deployment.

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MarTech CPM Banner Retail 111

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. According to Liftoff’s mobile report for 2024 , playable ads are over 20x more likely to result in an install than banner ads. Playable ads are emerging as a powerful solution to this challenge.

ROI 82

ROI Banner Audience Media 82

Martech

AUGUST 28, 2024

Curated visualizations As mentioned above, Workfront Planning will visualize day-to-day marketing operations in different kinds of views. Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. Spreadsheet view.

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Conversion Banner Marketing MarTech 115

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

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Healthcare eCommerce Marketing ROI 226

Fuel Lines

OCTOBER 26, 2015

Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. Bob believes the advertising and marketing industry needs more skeptical troublemakers like himself.

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Advertising Banner Marketing Agency 279

Marketing Tech News

MARCH 12, 2024

Read more » The post Playable ads drive 20x more installs than banners appeared first on Marketing Tech News. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per.

Banner 82

Banner Finance Mobile Ads Entertainment 82

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

Pharmaceuticals 131

Pharmaceuticals Marketing Healthcare Banner 131

AdPushup

AUGUST 16, 2023

While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content.

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Video Ads Banner Advertising Marketing 94

Martech Series

JULY 6, 2022

How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential. Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. Additionally, we’ve seen the rise of digital marketing, which has experienced an evolution of its own.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom.

Retail 104

Retail Food Cookies Banner 104

AdPushup

AUGUST 16, 2023

While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content.

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Video Ads Banner Advertising Marketing 98

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 121

Marketing Banner Retail Geo targeting 121

Martech

MARCH 13, 2025

Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks. The model relies on ethically sourced data owned or licensed by the company. Processing.

MarTech 88

MarTech Click Through Rate Machine Learning Banner 88

Marketing Dive

SEPTEMBER 22, 2022

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

Banner 101

Banner 101

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Marketing Technology News: Data Privacy Implications for Online Advertisers. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays. Native ads are ad-blocker-friendly.

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Native Advertising Marketing Banner Audience 125

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Marketing 129

Marketing Pharmaceuticals Banner Food 129

Martech

DECEMBER 5, 2024

But now more than ever, marketers need to prove this effectiveness. Printed/static: Printed ads that are hanging signs, end caps, POP displays, banners, on shelves (“shelf blades”), floor graphics or on shopping carts or featured tables. Why we care. Audio: In-store radio and in-store announcements.

Retail 101

Retail Media Pop-Up Brand Lift 101

Fuel Lines

OCTOBER 9, 2013

I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency. He has become a global leader in social media marketing.

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Agency Banner Marketing Media 273

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech

MARCH 15, 2022

The transformation of how marketers need to approach analytics is underway. Long before the first web banner ad appeared (Oct. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing. Essentially, a basic user flow.

Marketing 133

Marketing Banner eCommerce Conversion 133

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts. Flexibility lets marketers adapt.

Marketing 110

Marketing Communications Banner Cookies 110

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 121

Cookies Marketing Retargeting CPC 121

Fuel Lines

MAY 16, 2017

70% of marketers report that social media marketing delivers poor or average return on investment. According to Marketing Sherpa, 80-90% of business to business transactions begin with a search on the web. Optimized Content Wins,” – Li Evans, search marketing guru. Content Doesn’t Win.

Agency 269

Agency Media Shipping Banner 269

Digiday

MAY 27, 2024

Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather than traditional programmatic formats. As the space matures, both publishers and marketers are looking to develop more seamless ways for brands to plug themselves into these in-game experiences.

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Marketing Banner Agency Media 92

AdExchanger

APRIL 30, 2024

After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. But programmatic has been slow to grow within the DOOH market […] The post Screenverse Raises $10.5M Digital out-of-home (DOOH) and programmatic advertising should go hand in hand.

Banner 122

Banner Media Advertising Marketing 122

Single Grain

JANUARY 13, 2020

Here's your detailed, most actionable checklist for launching a new marketing project (I recommend going through it while still building it, not after). Book My Free Marketing Consultation. Any good project in marketing starts with the name. Book My Free Marketing Consultation. Your journey has just started.

Marketing 130

Marketing SEO Banner Media 130

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Marketing 98

Marketing Cookies Banner Conversion 98

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. What does this mean for marketers?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110