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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. But now more than ever, marketers need to prove this effectiveness. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up!

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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Relive the vibe?

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Marketing Technology News: Data Privacy Implications for Online Advertisers. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays. Wrapping Up.

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The Complete Guide to Brand Building (Must-Read for Digital Marketers)

Single Grain

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. Get My Free Brand Building Marketing Plan . Digital marketers have a big responsibility on their shoulders – promotion of a business – and must take every step to convert that business into a brand so that leads will follow.

Marketing 145
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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Get the daily newsletter digital marketers rely on.

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Dive Deeper: Email Marketing vs. Chatbot Marketing: The Ultimate Showdown.

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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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