Martech Series

FEBRUARY 2, 2023

Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners. The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners. That is truly amazing.”

Banner 85

Banner Video Ads CPM ROI 85

Martech Series

JULY 18, 2022

The 540-page report Intranet Design Annual 2022: The Year’s 10 Best Intranets shares design trends, 184 images, and detailed case studies of the 10 winners: Banner Health (US). Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI. BNY Mellon (US). DBS Bank ( Singapore ).

Banner 84

Banner Finance Education ROI 84

Martech

APRIL 11, 2022

Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy. For example, a brand ran a landing page test and a test on the navigation banner of their website. Staying customer-centric.

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech Series

AUGUST 4, 2022

For publishers, labels, and studios, Digitalage has built the tools and workflows with cutting-edge content protection and DRM solutions under the banner OOVE. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Hop-on, Inc. announced their DRM technology OOVE by Digitalage. Licensing charges.

Entertainment 91

Entertainment Banner MarTech ROI 91

Martech

MARCH 16, 2023

Website visitors should easily understand the cookie banner when asking for consent to track cookies. Moreover, the cookie banner should match the look and feel of the brand’s website and be easy to use. Get MarTech! The post 3 privacy-centric solutions for marketing compliance appeared first on MarTech.

Marketing 98

Marketing Cookies Banner Conversion 98

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Martech

AUGUST 18, 2021

But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech. Keyword blocking is a crude tool. A good example of brand safety backfiring revolves around COVID-19. The reason? Sharma said.

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Martech

JUNE 27, 2024

As marketing teams align themselves further with sales and customer success teams, they are increasingly asked to support the content and delivery of email in 1:1 template-based campaigns, often under the banner of account-based marketing (ABM) and orchestration. A whole series of martech scraping tools do this for us today.

Communications 113

Communications Banner MarTech SEO 113

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Martech Series

OCTOBER 11, 2022

With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

Marketing 81

Marketing A/B Testing MarTech Banner 81

Martech Series

NOVEMBER 23, 2022

Some examples of this include banners, interstitials, playable or rewarded videos. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. In-game: Non-intrusive advertising solutions that blend in-game for an optimal gaming experience. Helping brands navigate the complex gaming environment.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Get MarTech! “You guys did me proud.” In your inbox.

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Martech Series

JUNE 16, 2022

The company believes that this value creation and ROI is leading to the rapidly growing demand for the company’s 3D technology.Transform your online store into a dynamic virtual showroom. Marketing Technology News: MarTech Interview with Lyle Underkoffler, CMO at Smartly.io. appeared first on MarTech Series.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Source: Blueconic, MarTech Conference.

Marketing 117

Marketing Machine Learning Audience MarTech 117

InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Just like last year , MAU did not disappoint in 2019!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Remove banners and pop-ups for outdated or holiday campaigns. Run your company’s MarTech stack to check SEO efforts and identify missing elements. Use MarTech to analyze campaign engagement and success metrics. Get A Free Consultation.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Clearcode

JULY 3, 2023

They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. Is Super League still involved in e-sports?

Advertising 52

Advertising Pop-Up Banner Audience 52