Martech Series

FEBRUARY 9, 2023

Built-In Ad Blocker for Better Browsing Experience — Native ad blocker module removes ads, banners, pop-ups and video ads from websites for a better browsing experience. Reduce connection disruptions and slowdowns to ensure optimal application performance with the strong security of VPN encryption.

Pop-Up 79

Pop-Up Banner Video Ads MarTech 79

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? text, image, native, and video) and the ad format (e.g.,

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

MARCH 2, 2023

There are three main forms of in-game advertisements: static in-game ads, dynamic ads , and gamevertising. Statics Ads Static ads are typically hardcoded in the game and represent stationary elements such as virtual billboards, posters, and banners. Once implemented into the game, they cannot be changed later.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Clearcode

FEBRUARY 25, 2022

Common ad formats available to advertisers include: L-shaped ads: Ads that are shaped as the L letter take a large space on the screen displaying text and images. Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. L-shaped banner ad example.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content. to just 1.2%.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. However, on many levels, AdTech solutions can help solve these problems.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MARCH 2, 2023

What impact do you think the IAB’s new measurement guidelines will have on ad spend? Michael Sweeney: What defines an in-game ad? Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? How do you differentiate the two channels (i.e. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Clearcode

JANUARY 31, 2023

An example of such a challenge is the detection of unmuted audio in a video ad. The only areas not included in the new standards are: Interstitial ads. Banner (web-based) ads. In-stream and out-stream video ads. An example of such a challenge is the detection of unmuted audio in a video ad.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Clearcode

MARCH 23, 2023

Everything changed in 1994, when the telecommunications company AT&T displayed the first Internet ad on HotWired.com, which represented the beginning of digital advertising. Audio ads — served in between content when users are listening to music and podcasts. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

APRIL 26, 2022

The transcript from the video can be found below. AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. The last set of terms that we’ll look at are AdTech and MarTech. View and download the slides from the presentation here. AdTech Terminology.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 21, 2023

The publisher places the ad network’s tags on their website either by directly inserting the tags into the page or utilizing a first-party ad server. After displaying an ad, the advertisers can control and rotate multiple banners using the ad network’s campaign management system without the need to contact a publisher.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Martech

NOVEMBER 5, 2024

For a direct response campaign, users might engage more with ads highlighting limited-time promotions or clear calls to action, such as a small banner with a “Shop Now” button or a full-page takeover featuring a special discount. appeared first on MarTech. Email: Business email address Sign me up! Processing.

Audience 116

Audience Brand Lift Banner Video Ads 116