Martech

NOVEMBER 7, 2023

Most of the ads on the internet are either banners which are simple images or they are some kind of video or audio files. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. Get MarTech! So here is the conundrum. On one side, we want the advertising to be more engaging.

Banner 108

Banner Video Ads Viewability Brand Awareness 108

Martech

JULY 19, 2023

Previously, subscriptions were not easily accessible in one place, they were only viewable on the associated records. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech. Quickly find the right context and actions for recurring customers using the new Subscriptions index page.

CPA 98

CPA Viewability Conversion Banner 98

InMobi

NOVEMBER 27, 2018

Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. The answer is clear: Advertisers love video ads. Publishers love video ads. In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Incorporating new advertising formats beyond two-dimensional games and video as it relates to viewability within in-game environments. Banner (web-based) ads. The gaming market brings new opportunities for ad buyers.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Clearcode

MARCH 2, 2023

Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? Michael Sweeney: How are most in-game ads bought and sold (excluding traditional banner ads inside mobile gaming apps)? What impact do you think the IAB’s new measurement guidelines will have on ad spend?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner). What’s also important to mention is viewability. How Are In-App Ads Served? text, image, native, and video) and the ad format (e.g.,

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

MARCH 17, 2023

All Internet users are used to seeing ads online, which has led to banner blindness. The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. appeared first on Clearcode | Custom AdTech and MarTech Development. Displaying ad dimensions. weather conditions).

Advertising 52

Advertising Brand Awareness Audience Banner 52